Keynotes that make people feel, think – and act differently
What makes people choose you, love you, and want to come back? It rarely comes down to the product alone. It's about how you make them feel.
I'm Arvid Axland, keynote speaker, experience design coach, co-founder of Pool creative agency, and author of the book Catch the Feeling – The Art of Creating Meaningful Experiences.
I help organizations discover how to create greater value by becoming more human, more emotional, and more experiential.
Through eye-opening examples, moving stories, humor and practical methods, I challenge audiences to rethink what really creates value – for customers, employees and society.
My ambition is simple: to make your work more meaningful, more enjoyable – and more profitable.
”Arvids’ lecture was an experience in itself! Inspiring, engaging and perfectly tailored to our audience. ”
KEYNOTE TOPICS
CATCH THE FEELING – THE ART OF CREATING MEANINGFUL EXPERIENCES
Why do people fall in love with certain brands, return to places and pay more for experiences that truly matter to them?
In this inspiring keynote, Arvid Axland challenges the traditional focus on products, features and rational communication. Drawing on his book Catch the Feeling, he reveals how emotions shape our decisions, relationships and memories – and how organizations can use this knowledge to create extraordinary value.
Through surprising real-world examples, touching stories and practical methods, audiences discover how to design experiences that make people feel something worth remembering.
The result? A fresh perspective on making work more meaningful, more enjoyable and more profitable.
The Human Advantage – Creating Experiences in an AI driven World
As AI and digital technology make services faster, smarter and increasingly automated, what will make customers feel genuinely connected to a company?
Convenience matters. But efficiency alone rarely creates memorable experiences or meaningful relationships.
Arvid explores how organizations can embrace technology without losing the qualities that make us human: empathy, authenticity, personal attention and emotional connection.
Through inspiring examples and practical tools, audiences discover how to combine the best of technology with the irreplaceable value of human interaction.
Because the more digital our world becomes, the more valuable meaningful human experiences can be.
Become a Destination – Creating Places People Want to Belong To
What if your company, workplace, store or city became a destination people actively wanted to be part of?
The most attractive destinations offer something greater than their physical surroundings or functional services. They create a sense of belonging, spark curiosity and give people meaningful reasons to visit, return and engage.
In this keynote, Arvid Axland shows how to think beyond buildings, products and traditional marketing – and instead design holistic experiences that turn ordinary places and organizations into magnets for people.
Through eye-opening examples and practical methods, audiences discover how to create places that people care about, talk about and want to return to.
Don't just create a place to visit. Create a place people want to belong to.
My book, co-written with Niels Kjærgaard-Jensen. An inspiring guide to creating experiences that make people feel, connect and care – making business and life more meaningful, enjoyable and profitable.
MORE THAN A KEYNOTE – AN EXPERIENCE IN ITSELF
I believe a keynote about meaningful experiences should be a meaningful experience in itself.
That's why my presentations are more than slides and theories. I combine surprising stories, powerful real-world examples, film, humor and audience interaction to make people laugh, reflect and sometimes even shed a tear.
Whether you're organizing an international conference, a leadership event or an internal company gathering, I tailor the experience to your audience, industry and goals.
My keynotes explore topics such as branding, customer experience (CX), emotional communication, employee engagement, creativity and business development. They can also be combined with interactive workshops, turning inspiration into concrete ideas and action.
You won't just learn about the power of experiences. You'll experience it.
Contact me do discuss your event!
”Arvid is great international presenter. He knows how to bring people really into attention while touching their hearts of stunning examples of real customer experiences.
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”I was really touched and impressed how you got across your message...thank you for this very professional humorous and heartfelt presentation!”
